Goldwagen – Secunda

Who we are

“Quality is not coincidental; it is a consequence of intelligent effort over two decades by our specialist management teams.”

From humble beginnings

From a modest start in 1992, Goldwagen has evolved into a globally recognised automotive parts distributor and franchise group. Supported by a state-of-the-art distribution warehouse located in Centurion, Gauteng in South Africa. Goldwagen operates across southern Africa through over 100 franchised outlets, supplying cost-effective, high-quality automotive parts to the aftermarket spares industry.

Goldwagen’s franchise stores offer an extensive range of over 36,000 high-quality parts to mechanical workshops, wholesale outlets, DIY enthusiasts, retailers, body repair shops and directly to the public.

We’ve evolved

Starting with the distribution of Volkswagen and Audi parts, demand and opportunity soon led to the Group broadening its value proposition to include BMW, Chevrolet, Ford, Hyundai, Jeep, Kia, Land Rover, Mazda, Mini, Mercedes-Benz, Nissan, Opel, Renault, Toyota and Volvo.

The Group enjoys direct supplier agreements and long-standing relationships with most of the original equipment manufacturers (OEMs) and aftermarket manufacturers it deals with, enabling it to consistently supply automotive parts of the highest specifications at the best possible price.

To help deliver quality products the Group has more than 350 proud employees that make a tangible difference to the way in which we do business through their efficiency and outstanding customer service. The franchise outlets have more than 1,200 committed employees, delivering exceptional client service daily.

Making us different

Goldwagen’s no-compromise approach towards quality parts, customer service and vehicle expertise, beyond traditional industry standards, has allowed the brand to establish itself as southern Africa’s most trusted automotive parts distributor.

The Group is uniquely positioned to supply automotive parts that are reliable, safe, and cost-effective to its customer base and their communities.

Our franchise partners also benefit from the Group’s premier brands and excellent reputation, having direct access to in-depth product knowledge and extensive experience that has been accumulated over the past two decades.

With global connections

Goldwagen is a proud member of Nexus, a global growth accelerator for progressive companies in the automotive industry, and the world’s second biggest distributor of aftermarket automotive parts, comprising over 70 OEMs and over 148 members across the globe.

Goldwagen was established as the main member of Nexus for Africa in 2016 and in 2018 was named as the “Nexus Global Partner of the Year”.

And a mission to be the best

Our mission and vision is to combine targeted marketing with quality products at competitive prices and so offer the best value for consumers to maintain our reputation as the premier provider of automotive spares and products throughout southern African markets; and for our brand to be synonymous with affordability, quality and world-class service.